Got a call from a friend that pointed me out to this site:
www.retrojunk.com
It's got, well, retro junk. Footage from TV shows and movies from the 70s, 80s, and 90s.
And it's got commercials - including some LEGO spots:
LEGO Fantasy Sweepstakes
Spyrius
Town
Time Twisters
Cowboys
Zac the LEGO Maniac
Pirates
Duplo
Geez, these are sooooo dated:-)
Now for some current ads, look at these:
Batman
Batwing
Knights Kingdom
Wednesday, October 18, 2006
Helping BrickJournal...
Hi all,
here's a neat way to help out BrickJournal as it heads toward being a print publication:
LEGO Shop at Home page
I kid you not.
Many many thanks to the LEGO Group for this.
here's a neat way to help out BrickJournal as it heads toward being a print publication:
LEGO Shop at Home page
I kid you not.
Many many thanks to the LEGO Group for this.
Serious Play
Just got a call from Jesper Just Jensen, head of the Serious Play division of the LEGO Group. He wants to get a story into BrickJournal about this.
For those who don't know, Serious Play is a way of learning using imagination an play to provide a way to learn. This keys into how a child learns - by play, role playing, construction, and then discussion.
There's a lot of positives to this approach and I have experienced this first-hand in various projects I am working with LEGO - they actively use this doctrine.
Serious Play does not place emphasis on rank - everyone has something to offer, and this allows everyone to contribute. In talking to Jensen, he mentioned that SP is meant to get the 'lonely guy or girl' to be able to participate in discussions.
I find this fascinating because this is a real-life application of using LEGO bricks, and in a business and even personal context. I'm also excited because this article is an example of the interest that BrickJournal is getting from people in the LEGO Group.
For those who don't know, Serious Play is a way of learning using imagination an play to provide a way to learn. This keys into how a child learns - by play, role playing, construction, and then discussion.
There's a lot of positives to this approach and I have experienced this first-hand in various projects I am working with LEGO - they actively use this doctrine.
Serious Play does not place emphasis on rank - everyone has something to offer, and this allows everyone to contribute. In talking to Jensen, he mentioned that SP is meant to get the 'lonely guy or girl' to be able to participate in discussions.
I find this fascinating because this is a real-life application of using LEGO bricks, and in a business and even personal context. I'm also excited because this article is an example of the interest that BrickJournal is getting from people in the LEGO Group.
Tuesday, October 17, 2006
Fun newspaper story
Just got this from Brian Korte, owner of Brickworkz, a business that does LEGO mosaics....Piece by Piece
A nicely done story. Take a read!
In other things, BrickJournal 5 is heading to the launch pad. A couple of last minute things happened, but things are loooking good now!
And things are progressing with BrickJournal and the LEGO Group. The big challenge is that sheer newness of working as a partner. The LEGO Group isonly startingthis type of relationship, with the first example being HiTechnic selling LEGO compliant sensors for the NXT.
BrickJournal is a lot more complicated. It would be a lot easier for everyone if I was hired by LEGO to do the mag, but it's been understood that what makes the mag so special is that it is independent from the LEGO Group in voice. I really enjoy the freedom that I have, as I can look at things the LEGO Group may not be able to.
This freedom also allows me to look at things more objectively, as I answer to the following things:
1. Subject matter - what is the article's relevance to the reader? While this seems to be a narrow road, it's actually pretty wide, as almost everything can touch on the hobby.
2. Tone - is this a positive, mature article—you won't see an article that says, "LEGO really sucked on this!" While I want a voice in each article (preferably the writer's:-) ), I also want the voice to be intelligent and the article well-thought out.
3. Is the article's main thrust intelligently written? Another article you won't see is the,"I love this set cuz itz cool!!!" type. BrickJournal is not out to be hip, or cool, or the flavor of the week.
I watch LUGNET and Brickshelf constantly and also am talking with LEGO staff for story ideas, and also expanding to include FIRST LEGO League.
And if every reader learns one thing from an issue, I will have done my job, as I and my staff have learned a lot...and it's only the beginning!
A nicely done story. Take a read!
In other things, BrickJournal 5 is heading to the launch pad. A couple of last minute things happened, but things are loooking good now!
And things are progressing with BrickJournal and the LEGO Group. The big challenge is that sheer newness of working as a partner. The LEGO Group isonly startingthis type of relationship, with the first example being HiTechnic selling LEGO compliant sensors for the NXT.
BrickJournal is a lot more complicated. It would be a lot easier for everyone if I was hired by LEGO to do the mag, but it's been understood that what makes the mag so special is that it is independent from the LEGO Group in voice. I really enjoy the freedom that I have, as I can look at things the LEGO Group may not be able to.
This freedom also allows me to look at things more objectively, as I answer to the following things:
1. Subject matter - what is the article's relevance to the reader? While this seems to be a narrow road, it's actually pretty wide, as almost everything can touch on the hobby.
2. Tone - is this a positive, mature article—you won't see an article that says, "LEGO really sucked on this!" While I want a voice in each article (preferably the writer's:-) ), I also want the voice to be intelligent and the article well-thought out.
3. Is the article's main thrust intelligently written? Another article you won't see is the,"I love this set cuz itz cool!!!" type. BrickJournal is not out to be hip, or cool, or the flavor of the week.
I watch LUGNET and Brickshelf constantly and also am talking with LEGO staff for story ideas, and also expanding to include FIRST LEGO League.
And if every reader learns one thing from an issue, I will have done my job, as I and my staff have learned a lot...and it's only the beginning!
Sunday, October 15, 2006
On NDAs and stuff going on...
Just got back from my trip to Enfield!
And all I can say is WOW!
I met with some people about BrickJournal and I got hit with some NDAs to sign, but I can say that LEGO is very interested in working with the magazine!
And all I can say is WOW!
I met with some people about BrickJournal and I got hit with some NDAs to sign, but I can say that LEGO is very interested in working with the magazine!
Thursday, October 12, 2006
Visitin FIRST LEGO League
Went to Manchester, NH to meet up with the challenge designers to FIRST LEGO LEAGUE. What originally was meant to be a rather formal hour-long talk became a much longer conversation that was a blast to be in!
This will be in BrickJournal 6, so stay tuned - Always busy, so I'll post more in a bit!
This will be in BrickJournal 6, so stay tuned - Always busy, so I'll post more in a bit!
Tuesday, October 10, 2006
Odd objects....
Found this online:
LEGO Stormtrooper Maquette
LEGO Darth Vader Maquette
Kinda cute. Available next year.
LEGO Stormtrooper Maquette
LEGO Darth Vader Maquette
Kinda cute. Available next year.
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