Tuesday, January 26, 2010

WIRED talks about community producers


Chris Anderson, WIRED Editor, talks about custom production and highlights a couple of great examples that we know! Congrats!

Tip of the hat to WIRED.com and WIRED Magazine!

Thursday, January 14, 2010

LEGO Mosaic at Festival of the Masters 2009

The public took part in making a mosaic during Festival of the Masters at Walt Disney World's Downtown Disney. Here's a video from the Disney Parks Blog showing what went on...



Hat tip to Disney Parks!

CES 10: Walkthrough Part I GameTrailers.com

More on LU...

Tuesday, January 12, 2010

CL!CK!


From Julie Stern, LEGO Brand Relations:

GREAT IDEAS JUST CLICK: LEGO SYSTEMS LAUNCHES PROGRAM TO CELEBRATE MOMENTS OF INSPIRATION

-LEGO® Photo, the First Official LEGO iPhone Application, Available for Free Download-

-Original Short Film and Blog Among First Components of Campaign to Deliver Content, Experiences, Tools, Contests and More-

ENFIELD, Conn. (January 11, 2010) – Think of that little bolt of excitement that hits when the solution to a problem suddenly becomes clear. That’s a CLICK moment in action.  Consider times when a great idea comes out of the shadows of the brain and needs to be shared. That’s a CLICK moment, too. Today, LEGO Systems launches a program to celebrate and foster these “CLICK moments”, jump-started by the company’s announcement of its first official iPhone application, LEGO® Photo, available for free at the iTunes App Store.

The hub of the program, www.LEGOCLICK.com, is a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips from serial CLICKers designed to celebrate and inspire CLICK moments of all types.

“We hope to motivate people to recognize, embrace, share and yes, chase, those unpredictable but powerful light bulb moments in life when things just CLICK,” said Michael McNally, brand relations director at LEGO Systems, Inc. “Exploring your imagination from a young age, daring to realize your ideas, creating stories and uses for what you create, solving problems that no one knew existed – this is the stuff of LEGO play, and is exactly what leads to a lifetime of CLICK moments.”

LEGO Photo iPhone Application
LEGO Photo is an application for iPhone and works with the iPhone and saved images on an iPod touch that lets consumers immortalize their favorite things – or their own CLICK moments – in LEGO form. Users can simply choose a photo from an existing gallery or point the camera to snap a photo then touch the screen to watch their masterpiece build. Additional screen taps shows portraits in nine different color palette options. Celebrating CLICK portraits is easy. Users can upload to a social networking page, email it to grandparents and friends, print it--even tweet it using #legoclick.

LEGO Photo is available for free download from the iTunes App store; a link from the company’s blog at LEGOCLICK.com makes it easy to find the app directly. The best LEGO portraits use photos that are shot at close range against a light, solid colored background.

Short Film
Created especially for LEGO Systems by the team behind groundbreaking music videos for Coldplay, The Chemical Brothers and New Order among others, the 3:19 film reveals the story of a fictional inventor’s journey to the joy of his CLICK moment, inspired by millions of true stories of children who have realized a big idea using imagination, perseverance and sometimes even LEGO bricks.

A pile of LEGO bricks is what motivated the production team to create a visual vignette – punctuated with whimsical animation and a playful, original score – that celebrates the sometimes simple and often sublime attainability of a CLICK moment.

LEGOCLICK.COM

Fans of life’s CLICK moments can join the conversation on this blog that celebrates light bulb moments, grand or understated. A conversation about what makes things CLICK, the blog shines a light on those people whose ideas have helped to inspire others, or those little moments when an idea is incubated or launched. Guest contributors will share stories of how things CLICKed for them, ideas for how to find a CLICK moment and photo and video inspiration to tickle the inner creator in anyone.

To share personal CLICK moments, email LEGOCLICK@gmail.com, post a comment to the LEGO CLICK fan page on Facebook or send a tweet #legoclick.

Sunday, January 10, 2010

Lego Universe CES 2010 Battle Arena

and another video showing a battle. Note that the building in the game (the instabuilding) is somewhat predetermined - custom building happens elsewhere.

Lego Universe demonstration - Neowin.net

Here are some LEGO Universe videos from CES in Vegas - first this gameplay demo by Neowin.net (the reporter has a less than ideal voice)...

Thursday, January 7, 2010

Deep Space 9 in bricks!!


For those who don't know, I'm a Star Trek geek. Mostly the classic series, then Next Generation. Deep Space Nine was something I didn't get ito, but I always loved the design work that was seen. I never thought of building the station, though. Jaco van der Molen did, though. What you see is the result of four drafts and seven years of work. What's really nice is that he has directions available as a PDF download here. (15MB, about 50 pages)

You can see a Brickshelf gallery of the iterations of the model here.