Been watching LEGO CUUSOO since the beginning, and I am fascinated by what has happened so far. For those who are unfamiliar with the site, it's a wish site, for lack of a better term. People submit wish sets or parts or themes to be considered for production by the LEGO Group. If 10,000 people support the idea, it wins a review round for production.
10,000 is a big number. And for a while, it looked that the number was beyond the reach of many projects. But that changed in the past month or so, with 5 projects hitting the threshold:
Shaun of the Dead
EVE Online Ships
Back to the Future
The Legend of Zelda
Firefly Serenity Set
Two have already been reviewed: Firefly Serenity and Shaun of the Dead. Both were declined production for not being appropriate for the target audience of children 6 - 11.
I am not going to go on a soapbox about why these were not selected. The LEGO Group has final say on any given project, and they can do as they choose. And honestly, what they have to do is dance a fine line. I feel a little bad for them because they have upset 10,000 people with each decline at the very least.
What I AM going to go on a soapbox on is: WHERE ARE THE AFOL projects????
I mean, really....the AFOL community likes to talk about how big and important they are, but look at the list above - how many were mobilized by the AFOL community? The LEGO Minecraft set was mobilized to 10,000 in 48 hours after Mojang posted the model on their blog and twitter and who knows what... Shaun of the Dead got tweeted by Simon Pegg, and numbers shot through the roof! Where are the AFOL projects?
The closest project that I have seen is the Modular Western Town, which is almost up there, but has been online since October. It has been posted constantly on Eurobricks and I think mentioned on Brothers Brick, but it's been going slow.
How can the community rally behind a set and push it to review? If there is an established community behind it, like a movie or game, it's not that hard. However, that would appear to mean that only licensed properties will have a chance with this environment, which is less than a positive thing.
Why? Because the creativity that AFOLs have is being passed over for the new Star Wars set or the set based on (fill in the blank). The worse thing is that we, the AFOLs, are letting that happen.
We can make excuses about how hard it is to navigate the CUUSOO page and find the things we want to support, and we can make excuses about other factors. But when it comes down to the core issue, the AFOL community appears not organized enough to push its own set or sets to review.
And I know better. We need to push a project, and as fast as any other - for one VERY important reason: We need to show the LEGO Group that we have the influence we claim we have.
LEGO CUUSOO was designed to show how strong our community is...and right now, we don't look strong at all.
Okay, I am off my soapbox.
Next blog post will be on another crowdsource site - Kickstarter!