One of the things that has been lagging with BrickJournal.com is that is that it has not really worked as a web counterpart to the magazine. There has been a long-range vision for the magazine for it to be part of a media platform, with the magazine being one part of a larger group. This makes sense, because printed media is only one way to present the hobby, and a way that has advantages and disadvantages.
Print advantages are:
1. Very portable - you can carry around the mag at will in your bookbag.
2. Nice presentation - well, if designed correctly:-)
3. Easy to disseminate - why pass a link when you can pass a publication???
Print disadvantages are:
1. High investment - need some programs to produce content
2. Production cost is high - to make cost-effective, there have to be large magazine runs.
3. Decay - a magazine will last only as long as you take care of it.
The web as media offers:
1. Video - some displays, like the Great Ball Contraption at events need to be seen in motion to appreciate them.
2. Audio - an interview that is taped has more than the written word.
3. Space - for photos and instructions - the web is as big as we make it!
4. Interactivity - links to galleries, other pages, and more can be made...
so the question is: how can these be worked together? There's some ideas already being floated around...but the first priority is to make (or at least try to make) the website a destination for those wanting to know about the community and the magazine.
As a designer (I have a design degree from North Carolina State University), I realized early on that the web has tremendous potential for showing MOCs. A viewer can see all of a model with a video and with new media. I am planning BrickJournal to be part of this and am doing some research and development on my own some areas. Stay tuned to see what is going on:-)!