Just got a call from Jesper Just Jensen, head of the Serious Play division of the LEGO Group. He wants to get a story into BrickJournal about this.
For those who don't know, Serious Play is a way of learning using imagination an play to provide a way to learn. This keys into how a child learns - by play, role playing, construction, and then discussion.
There's a lot of positives to this approach and I have experienced this first-hand in various projects I am working with LEGO - they actively use this doctrine.
Serious Play does not place emphasis on rank - everyone has something to offer, and this allows everyone to contribute. In talking to Jensen, he mentioned that SP is meant to get the 'lonely guy or girl' to be able to participate in discussions.
I find this fascinating because this is a real-life application of using LEGO bricks, and in a business and even personal context. I'm also excited because this article is an example of the interest that BrickJournal is getting from people in the LEGO Group.